Coaching the Human at the
Heart of Performance
Trusted by players and staff at Liverpool FC, the first human to run the entire length of India and coaches across the world
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1:1 Coaching For the Whole Human
"The best performers aren't the strongest, they're the steadiest."
Holism is the coaching practice of Jordan Fairclough. Built on the belief that elite performance starts on the inside: where wellbeing science and personal discovery meet the pressure and demands of the highest level of sport.
Being at the top of your profession shouldn't come at the cost of who you are.
Built for Pressure. Grounded in Self.
Holism is for the athlete who's performing at the highest level and still feels like something's missing. The coach who loves the game but is running on empty. The professional who's built a career on performance and is starting to wonder what it's costing them.
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You’ve been taught to train harder, focus more, and to have more discipline; but nobody taught you what to do with the pressure, the doubt, or the quiet feeling that the role is taking more than it is giving.
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That is what Holism is for.
"Jordan helped to guide me from a kid to a man; and I know he'll go on to do amazing things and change lives"
Curtis Jones
Liverpool FC
"Jordan helped to guide me from a kid to a man; and I know he'll go on to do amazing things and change lives"
Curtis Jones
Liverpool FC
"Jordan is one of the best people that I have worked with in football; a driving factor in me wanting to get better every day"
Jarell Quansah
Bayer Leverkusen | England International
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"Jordan’s mentorship built my confidence, shifted my mindset, and gave me the support network I needed as a coach."
Conall Arnold
Leeds United Senior Academy Physical Development Coach
THE HOLISM WAY
Most coaching gives you a plan to follow. Holism gives you structured support that lets your goals and challenges lead the way.
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The work with Jordan is different for everyone. But it always starts in the same place.
THE INTRO CALL
Meet Jordan with an initial discovery call to discuss where you are and where you want to go. You'll get an idea if Holism is the right fit for you, without any commitment or pressure.
THE WORK
A series of virtual 1:1 sessions, gaining insights into your past, present, and ideal future; discover the relationships between your thoughts, actions, and felt experiences; and understand how they impact your performance within sport.
THE PRACTICE
During and between the sessions, you will develop practical skills to regulate your nervous system, remain connected to yourself, and continue to show up as the best version of you. You'll leave with something that lasts beyond the work you do together.
What Changes
01
Perform at your highest level, without losing yourself in it.
02
Handle pressure and uncertainty when it matters most.
03
Understand what drives you, and what holds you back.
04
Build the calm that makes everything else possible.
Jordan's Experience
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PREVIOUSLY
Liverpool FC First Team Physical Performance Coach, 2018 - 2025. Jordan experienced the highest levels of domestic football success in world football.
RECENTLY
Supported Jack Faint to become the world's first person to run the entire length of India. Jordan led Jack's physical performance and recovery for all 74 days.
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CURRENTLY
Coaching athletes and coaches across the globe to build their calm and make high-performance sustainable.
OTHER WAYS TO WORK WITH JORDAN
TALKS & GUEST APPEARANCES
Jordan brings Holism into workshops, talks, and guest appearances by sharing the stories behind his work and the results he sees with athletes and coaches. These are designed as a way to introduce a different approach to performance, grounded in real experiences and practical insight, whether within teams, organisations, or wider audiences.
CAMPS & CONSULTATIONS
Jordan also brings Holism to camps, clubs, and retreats through short, in-person blocks that cover performance consultations, physical training, and internal work. This is designed for organisations looking to give their athletes and members a meaningful opportunity to upskill, reset, and build more sustainable ways of performing.
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ONLINE PROGRAMMING
Have Jordan create an online training program centred around your individual performance goals. Each program is bespoke and includes all aspects of strength, conditioning, and recovery. Whether you are wanting to increase sprint speed, returning from injury, or are wanting to return to pre-season in the best shape possible, Jordan’s online programs cater to all athlete needs.
PREVIOUS CLIENTS
